Being able to rate your product isn’t exactly a unique proposition in 2017, but we were the first wine retailer to openly let customers review our wines. As a result, we’ve accumulated over 1 million ratings on our wine! 1 million! That’s a lot of comments.
Hopefully you’re all aware that if you rate a bottle you’ve previously purchased, you get a free bottle in your next case. A little thank you from us for taking the time to help us, whether it was a 1star rating…Or more likely a 5 star rating.
What you may not know is how we use your ratings to actually sculpt the range of wines we offer. It’s all part of our #DrinkBetter campaign, using your comments to ensure we’re supplying the right wines to enable you to Drink Better on a regular basis.
How We use Your Ratings
We collect and analyse every single comment that is left, and with over 1 million and counting, that’s quite the challenge. We’re looking for trends and common themes, as well as keying in on the styles you enjoy, the styles that you’re not too fond of, and everything in between.. We look at the countries and regions that are reviewed well. We look at the blends that are popular and the blends that fail to hit the spot.
Once we’ve collected and analysed the numbers, all the feedback is passed on to our wine buyers. As much as we love our wine buyers, their job is to find the wines that you’ll love, not necessarily the wines they love. However Dave, Andy and Alex are only too happy to oblige.
It’s not uncommon for the wine buyers to look at a popular blend from a certain region based on your ratings, and then approach a winemaker with the idea to create a brand new wine. In fact an example of that is the Fertuna Mazzarella 2014 – A wine that we blended with winemaker Paolo Rivella using classic Sangiovese with a little Syrah, Cabernet Sauvignon and Merlot. All of this was based on the reviews we had collected and the comments that had been left by you.
“Our customer ratings are invaluable to us buyers. They allow us to tailor wines in the exact style that we’ve been told you like. This is not a homogenous approach. We take it region by region and wine by wine, tailor making our wines to suit you. Wine is of course subjective but by using your views we’re able to get it right more frequently”
To say a massive thank you we’re giving you the chance to win a 6 bottle case of top rated gems. All you have to do to enter is comment below with your top rated wine or wines from our range. It’s really that simple. We’ll pick a winner* at random on Friday 3rd of March at 3pm. Good luck!
*T&C’s apply. Must be 18 years or older and have a UK shipping address.