I happen to love Instagram and American sports, so when I saw a picture posted by basketball player Amar’e Stoudemire depicting him relaxing in a sea of red wine, it obviously peaked my interest. I went away and did a little research and I found out that bathing in red wine, or “vinotherapy” has been a popular treatment since 1993. I’m not sure Virgin Active will be introducing this to their health clubs any time soon, but we’re very interested in the experience.
So what do you actually bath in? the bath is made up of red wine, water, branches, vines and seeds left over from the winemaking process, and it is believed to have many health benefits.
New York magazine reports that the process started at a vineyard in Bordeaux in 1993 when a visiting French professor told the owners that the polyphenols, a type of antioxidant, created in the wine-making process were ten times more effective at preventing wrinkles than vitamin E.
However if you don’t fancy diving straight into a bath, there are several other treatments that are provided, including: body wraps, scrubs, massages with the grape skin and of course the baths themselves. Scientific research has suggested resveratrol offsets the negative affects of a high calorie diet and it increased the lifespan of it’s animal test subjects. It was also suggested that it helped prevent skin cancer and the effects of obesity and ageing. However does the success on it’s mice subjects translate to humans? That is the area for debate and you can read more by clicking the link above.
Leaving the scientific angle for a minute, I think this is a little wasteful of perfectly good wine. At the end of the day, I’d much rather be drinking wine than bathing in it, however since when has the lifestyle of the rich and famous made any real sense?