Last week we celebrated the arrival of the wine created by our hugely popular Virtual Winemaker project at an exclusive launch party, along with 50 of those who took part. The Coeur du Ventoux wine was made at the Famille Perrin winery in the Southern Rhone Valley after a series of democratic votes by those who took part, and unveiled at Baranis, a Provençal wine bar, in London.
The Virtual Winemakers were joined by our CEO Jay, and Marc Perrin from the winery, who flew in specially for the event. The Winemakers were able to taste their wine and learn more about its production process, whilst enjoying Provençal food and playing a game of pétanque on the UK’s only indoor court. This is the third time we have hosted the Virtual Winemaker project, with many of those taking part being involved the previous year, so there were a number of familiar faces celebrating the completion of the project.
Last year’s Virtual Winemaker Project received considerable recognition throughout the industry and was the basis for us being named as ‘Innovator of the Year’ at the International Wine Challenge Merchant of the Year Awards in July. This year’s Virtual Winemaker project was called The French Connection, and participants worked together through social media and online interaction to design the wine, voting on aspects such as its blend, name and the label.
Over 730 cases of the wine have been ordered by those who took part and the finished wine is now available to buy on our website at a cost of £10.99 per bottle.
Jay comments: “Our Virtual Winemaker project has proved a real success since we first started it three years ago, and this year’s is no exception, demonstrating our determination to be ahead of the game in terms of offering an excellent customer experience. It’s an opportunity to make the winemaking process more interactive, and give our customers a say in creating a superb wine that really punches above its weight, through an enjoyable and interesting process.”
Here are a few photos from the evening.