Yesterday we shared the news on our social media channels that a new technological advancement in the wine industry was set to hit the US market later this year. It created quite a stir and many comments were made, ranging from it being a brilliant innovation to it being a solution to a non-existent problem.
The Kuvée project raised $6 million on crowd funding website IndieGoGo and is set to hit California this October, it will set you back $179 (£125) and require a battery charge to maintain it’s interactive touch-screen capabilities. However is it worth the money?
We love innovation, we love advancement and we love technology. Anything that can improve the wine industry is welcomed, however the early reports suggest that there is more scepticism than excitement. Is it technology for the sake of technology?
The stylish Kuvée promises to provide a host of information, improving the wine-drinking experience for the consumer. At the touch of a button (or bottle) you can read more information on the wine, the winery, food matching recommendations and top up your stocks with an order. However in a world where information is so accessible, and most adults have a smart phone with the World at their fingertips, do you need that capability from your wine bottle?
Traditional labels already possess extensive information regarding the wine and where it came from. Some include food-matching recommendations, as well as all the required information like country of origin and alcohol level. For those wanting to find out more, a simple search using your smart phone will open up a world of information.
It’s main selling point may be the promise to keep wine fresh for 30 days. We all know what it’s like to open a bottle to enjoy a glass or two, then you’re out the next evening and maybe the one after that. You come back to the wine days later only to find its spoiled, what a waste of a perfectly good bottle.
The aluminium bottles that are the heart and soul of this project remain it’s main focus. Due to the material used, the bottle doesn’t allow light to affect the wine, and the seal prevents air from reaching and spoiling the juice inside.
The bottles are also lighter and more compact, which means a reduced shipping cost and carbon impact. On initial release, customers will have the option to buy 48 different wines from 12 different wineries, which is a very small base to purchase from. However the plan will be to expand that to give customers more options and varieties.
So we turn this over to you. Do you think this is an evolution for the wine industry? Or do you believe it to be an unnecessary piece of technology?