It’s Fairtrade Fortnight (24th February to 9th March 2014) and we are delighted to have confirmed the next stage of our ongoing participation in the Fairhills Fairtrade Project – the largest Fairtrade wine project in the world. We will donate funds from the sale of our Fairtrade wines to help build an after-care facility for children at a primary school in South Africa.
The after-care facility will offer a safe place for children to go after school, to receive help with their homework from trained teachers, as well as extra classes in subjects such as mathematics, science and computer literacy. The children will also be able to enjoy a nutritious meal and take part in a range of extra-curricular activities.
The Fairhills Project was set up in 2005 in the Breedekloof region of South Africa. We have committed to donating almost three times the recommended Fairtrade premium directly to the Fairhills project though sales of our exclusive range of Fairtrade wines named Usizo (meaning “assistance” in Zulu) and have already contributed over £17,000 to Fairtrade projects in South Africa.
Jay Wright, our CEO comments: “We’re humbled to be part of such a fantastic project such as Fairhills, which works tirelessly to improve the quality of life for its workers and their respective families. We’re extremely proud that since 2008 our contributions have helped to fund a computer centre and library for children and this next stage will see another school benefit from an after-care facility to ensure the continued educational development of the children. We hope our customers will continue to support us in this great initiative and therefore support communities in South Africa.”
Anyone wishing to help the Fairhills project can enjoy any of the four wines in the Usizo range, including Shiraz, Sauvignon Blanc, Pinotage and Colombard Sauvignon Blanc, for £8.49 a bottle. Visit www.virginwines.co.uk/fairhills3 for more information about the project.